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If you’ve spent time with me in the past few years, you’ve likely heard some variation of my recommendation to “market in the vernacular of your customers.” (More here.) By that I mean: Figure out…

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I will read…very interested.

The paper describes the fundamental differences between the traditional “Library” paradigm of web search — in which answers are found in existing…

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125,760 Facebook Fans
48,776 Twitter Followers
1,505,838 combined views on YouTube for the “We’re All Fans” campaign videos
2,050,699 combined views on Grammy.com for the “We’re All…

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For the contact reference alone, I give this article and awesome.

In the movie Contact, when revealing to main character Ellie Arroway (Jodie Foster) that there is actually a…

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I favorited a YouTube video: Which Beer Pong Slam Dunk is your favorite? This is a Beer Pong Dunks video that I made for your enjoyment. Visit http://www.beerpongvideo.com to see more of…

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High inside fastball, man. Don’t let that commercial fool you. When you’re coming in the kitchen, you better bring the noise.

Red Sox second baseman Dustin Pedroia, in his weekly…

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[Flash 9 is required to listen to audio.]

Amma interviewed a very willing Ryan the other night.  Classic!

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Social media is very different than “traditional” online media, but the core principles are the same. In a sense, it’s simply another channel in the growing pantheon of online marketing approaches,…

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