October 2009
41 posts
Apple Having a Little Fun →
Shared by Tim Awesome When you take a look at online display ads today, it is usually automotive or entertainment companies that have splashy eye-catching ads.  But leave it to Apple to pave…
Oct 30th
Banner Ads Attached to Flies Defy Gravity and... →
At Mashable, we constantly hear about innovative and unique advertising campaigns. Some of them have inspired us (like the #BeatCancer campaign) while others just made us scratch our…
Oct 30th
What's Next in Green Living, Brought to You by... →
An network microsite living under a corporate domain that aggregates content from across the portfolio. Go figure.
Oct 29th
Where Do You Seek Information Online? →
Shared by Tim But, if a significant amount of CNET content is in blog form and Wikipedia’s sources are 1st party content like CNET and CNET has a footprint in social media, I am very confused how…
Oct 28th
MyCE Sees Room For Another Social Network For... →
Launching in beta today is MyCE, a community-driven network that aims to cross swords with the CNETs and GDGTs of this world when it comes to building places on the Web people gather to…
Oct 28th
Top 10 US Online Advertising Sites →
Shared by Tim where’s CBSi? Top U.S. online advertising sites, 2009 
Oct 27th
Gawker Scammed By Malware Crew Pretending To Be... →
Shared by Tim I have to say…reading through the entire email thread, I can see how this could have gotten through. “As far as malware distributors go, this guy is easily one of the most…
Oct 27th
butternut squash French fries →
French fries prepared the traditional way, deep fried in two sessions, first at a lower temperature to cook the potato, here the gourd, and second, after allowing to cool, deep-fried again at…
Oct 27th
High-End Brand Publishers Need to Sell Scalable... →
Shared by Tim Good thoughts here. Very difficult to bring to life…especially making it scale across sites for other advertisers. What high-end publishers need is a way for advertisers to create…
Oct 27th
“I think I have almost learned to swear – which I hear is one of the...”
– My mother found an archived transcript of a letter written in 1902 by my great great great grandmother Julia Spencer Whittemore, from which I’ve pulled the following on her description of taking up the game of golf. “Pardon me if I add a personal note which may interest some of you. I...
Oct 26th
“When Mercedes advertises its more basic models... →
Shared by Tim I think this is true of all premium first party produced content networks. This is where Yahoo! and AOL’s current strategy becomes interesting. Produce premium content, but do it…
Oct 26th
Sean Parker’s Rise of Facebook And Twitter, Fall... →
Yesterday at the Web 2.0 Summit, Founder’s Fund managing partner Sean Parker gave a provocative presentation entitled “The New Era Of The Network Service.” In it, he argues that…
Oct 24th
listening to "David Cook  →
@ryanstar just rocking it with David Cook. #breathe4jobs
Oct 24th
listening to "Annie Lennox - Waiting in vain... →
@jasonhiner Thanks for the heads up on this. Annie Lenox can do very little wrong. So underrated.
Oct 24th
Ads That Reject The Click →
Shared by Tim I will not measure ad effectiveness by short term direct response metrics alone… I will not measure ad effectiveness by short term direct response metrics alone… Is online…
Oct 23rd
A Twitter Strategy For Large Companies →
Shared by Tim Helpful visual guide to Twitter for corporate use. via Ogilvy and IBM Marketing.  From my vantage point, we have a very similar approach at Intel.
Oct 23rd
geisen: I went on an “autumnal beer cruise” last... →
geisen: I went on an “autumnal beer cruise” last night hosted by Kelso Brewery based in Brooklyn.  Pretty tasty beers, definitely recommend checking them out if you’re in a bar…
Oct 23rd
Mozilla Raindrop: Is the Intelligent Inbox Coming? →
Shared by Tim It’s a Rain/Wave off Mozilla Labs announced a new project today: Raindrop is an “exploration in messaging innovation” brought to you by the same team behind the…
Oct 23rd
My Top 5 Artists (Week Ending 2009-10-18) →
Pearl Jam (39)  Ryan Star (24)  Miley Cyrus (12)  Black Eyed Peas (6)  Chris Brown (1)  Imported from Last.fm Tumblr by JoeLaz
Oct 19th
Yahoo betting on content biz revival →
Shared by Tim hmmm…internet content driven company by a company born of the internet. I like it. SANTA MONICA, Calif.—Drive about 350 miles down U.S. 101 from Yahoo’s Silicon Valley campus and…
Oct 19th
A Simple Way To Think About Attribution →
Shared by Tim The real issue is that the silo’d publisher’s can’t do this “cross-web” and the advertisers “don’t know what they don’t know”, so you need a third party with enough scale of data to…
Oct 19th
Principles of the Web | For Marketing →
(I fixed my blog, finally, after a malicious piece of nasty code had crept its way into my broken WordPress site. Now it is better(yay!) and I want to talk about some of the things that I have…
Oct 19th
The Dove Soap Bubble →
Shared by Tim @KatieCouric would like to thank Dove for “getting it”. According to the Google Keyword Tool,there were 7.5 million broad match searches on the term ‘soap’ in…
Oct 15th
Easy as 1, 2, 3 →
Shared by Tim How can the “publisher” impact Levels 2 & 3 in the stack? So, the people I work with are probably sick of hearing me talk about the three levels of display optimization. For…
Oct 15th
Acer overtakes Dell in PC shipments | Circuit... →
Rounding out the top 5 PC makers after No. 3 Dell was Lenovo with 8.9 percent and Toshiba with 5.2 percent of PCs shipped. In the U.S. only, after HP and Dell, was Acer with 11.1 percent, Apple with…
Oct 15th
Who’s Scorched Up comScore In September, You Ask? →
Shared by Tim interesting graph re: certain large networks What site has jumped five spots between August and September to become the 13th most visited site in the US, leapfrogging…
Oct 15th
Acer fulfills prophecy, overtakes Dell as number... →
As if on cue, here’s some new data research firm Gartner lending credence to Lanci’s boasting. Looks like Acer has leapfrogged over Dell for the number two spot in global market share…
Oct 15th
Oct 14th
976 notes
Oct 14th
Digg’s Vote-for-Ads Experiment Is Raising Revenue... →
Shared by Tim The best part of this ecosystem is that it forces ads to be content. You must engage people with your content and brand first, then drive product consideration. Interesting to see…
Oct 14th
Tim Looks Forward with Toucher & Rich on 98.5... →
While I wish my second appearance on 98.5 The Sports Hub was ripe with analysis of a potential Game 5 in Anaheim instead of eulogizing the Red Sox season and looking forward to 2010, it’s…
Oct 13th
The Today Show Jumps On Mommy Blogger Bandwagon... →
As Mommy bloggers steadily grow in ranks, the segment is beginning to wield more influence in both the blogosphere and on the web as a whole. And it looks like NBC is waking up to the potential…
Oct 12th
The Fun Theory: Volkswagen Masters the Viral Video →
Shared by Tim This is a great example of brand marketing done well in the interactive age. Great viral videos are hard to come by, but Volkswagen (or rather ad agency DDB Stockholm)…
Oct 12th
Netbooks gaining traction with consumers →
Those of us that follow the consumer electronics industry have been hearing about the promise of netbooks for quite some time now.  The Consumer Electronics Association predicts the netbook category…
Oct 9th
Walmart: A Growing Giant – Part 2 →
Shared by Tim Important concept…downfunnel goodness of ad creative needs to be looked at through multiple lenses to judge effectiveness. CTR is misleading, direct online conversions are often…
Oct 9th
Internet Evolution - Rob Leathern - Online Time... →
Shared by Tim So revenue per hour spent of “online display” and TV are roughly equal. The cost to access an hour of internet is higher than an hour of TV for the consumer. My mind is spinning a…
Oct 9th
AD: →
Shared by Tim annoying way to add ads to RSS
Oct 1st
People & Performance NOT Pages & Prices |... →
Shared by Tim Publishers as agencies? Developing creative, campaigns, microsites? When did this start happening? Did I miss something? No one will argue that the Display marketplace is an…
Oct 1st
OneRiot Believes It Has A Way To Monetize The... →
If you’re reading this, you clearly use the Internet. And if you use the Internet, you clearly know Google AdSense. It’s pretty much everywhere (even on this site in places). But as much as…
Oct 1st
Why content sites are getting ripped off →
Shared by Tim I’ve been having this conversation since 2002….shame on me for not having advanced it any further than I have been able to in my career. A commenter on my blog the other day (…
Oct 1st
Online Measurement: 16% of the Web Clicking... →
Shared by Tim Very important info!! How do you sell away from performance and into audience? From client studies, ComScore found that display ads, regardless of clicks, generate significant lift…
Oct 1st