Notes &
MediaPost – Ad Networks Are For Idiots — And Here’s The Math To Prove It
If a publisher sells the entire 70% of remnant inventory through ad networks, that is equivalent to selling 0.93% more inventory direct. Less than 1%!
Notes &
If a publisher sells the entire 70% of remnant inventory through ad networks, that is equivalent to selling 0.93% more inventory direct. Less than 1%!
