scattered brilliance |
Things I tumbl through, including status updates, interesting links, and random thoughts By day, I am a full time Dad to two incredible girls & an Interactive Marketing consultant. After hours, I can be found talking and writing Red Sox at MVN's Fire Brand of the American League where I blog and host a weekly podcast or reflecting on being a Dad at {dad.is.me}. |
If you’ve spent time with me in the past few years, you’ve likely heard some variation of my recommendation to “market in the vernacular of your customers.” (More here.) By that I mean: Figure out…